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Sal Cinquemani of Slant Magazine wrote that the album's problem is the slow numbers, including "Make Love". Huff of PopMatters was positive, writing that the song and "Slow Dance" "tend to provide better matches between the vocals and the music, since the backdrop keeps things simple and the lyrics don’t always fall into slang and unintentional irony". Sophie Bruce of BBC Music, Michael Wood of Los Angeles Times, and a writer for Rap-Up named the song one of the album's highlights. The song received mixed reviews from music critics. According to Mariel Concepcion of Billboard, the song sees Hilson tapping into her vulnerable side. Patrick Varine of The Observer-Dispatch referred it to as a "hacky mid-'90s R&B" song, and its slow tempo was compared to ballads by American singer Ciara. Musically, "Make Love" is an R&B ballad, set in a slinky slow jam groove. So that's what the song is about", she said. "A woman has to know when to set the pace, because that's what men need. She described it as self-explanatory, saying that it speaks of reviving love and "keeping things very interesting". Hilson explained that she is "stripping down and unwinding" with "Make Love", calling it real and natural. The song was used in a viral commercial prior to the album's release in March 2009, and was later sent for urban adult contemporary airplay on June 23, 2009, as the fifth single from the album. The song is one of three tracks on In a Perfect World. Perry and Titus Jackson played keyboards on the song, and Thomas Drayton contributed guitars. The recordings were later mixed by Jean Marie Horvat.
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Hilson's produced the vocals, which were recorded by Bryan Jones at No Excuses Studio in Santa Monica, California with assistance from Bryan Morton. "Make Love" was written by Jamal "Polow da Don" Jones, Ester Dean and Jason Perry, and produced by Polow da Don and co-produced by Perry. Problems playing this file? See media help. "Make Love" is a slow jam influenced by mid-'90s R&B and works by singer Ciara. The clip features rapper Kanye West, who appears on the album's previous single, " Knock You Down". However, three months prior to the single's release, a music video for the song, directed by Matt Barnes, was released and served as a viral commercial for In a Perfect World. The song received mixed reviews from music critics some of them criticized its long length and Hilson's vocals, while others named it one of the album's standouts.Īfter being sent out for radio airplay, "Make Love" reached number ten on the Bubbling Under R&B/Hip-Hop Singles chart, but received no direct promotion.
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Musically, "Make Love" is a downtempo R&B ballad. The song was sent for urban adult contemporary airplay on June 23, 2009 as the fifth single from the album. It was written by Jamal "Polow da Don" Jones, Ester Dean and Jason Perry, and produced by Polow da Don and Perry for Hilson's debut studio album, In a Perfect World. " Make Love" is a song performed by American recording artist and songwriter Keri Hilson.